SLOW FOOD INTERNATIONAL
Since Slow Food Organization's first world meeting of the network, that was held in Turin, Italy, and had brought together 5,000 producers from 130 countries; the network has come together every two years to discuss food, sustainability and the direction the world should take in order to make good, fair, and clean food available to everyone.
Furthermore, in the last few decades, the Slow Food organization has been able to defend 817 indigenous products, while ensuring the protection and promotion of local food heritage in indigenous areas. They were also able to create 3,513 gardens in Africa in 35 countries, grow 984 different kinds of food in 113 new urban farms, while increasing biodiversity and improving livelihood in their local communities by 90%. They have hosted 1,146 events in 75 countries, that reached over 120,000 people in the Terra Madre event (add link), in 2020. And 45% of the respondents that attended the Terra Madre event in 2020 declared they were new to Slow Food, and 88% of them said that they were willing to act based on what they had learned at the event.
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The community that maintains Slow Food are the ones that make it possible for this organization to have such an impactful affect on so many people, eating habits, and lifestyle changes.
RHETORIC
The language used in this section of the website and their instagram tells me that they are respectful, considerate and compassionate to their readers. I know that because their language, although is easy to understand and is written with simple English, it's enthusiastic, approachable, and yet, definitive at the same time. I find that the language also resembles a pep talk, almost, especially when they praise and cheer the people who are helping them out, but also know that there is still a long way to go, if that makes sense.
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I think they try to make the website fun and light-hearted because of the topic they bring to light. If the design and approach isn't "happy" or "enthusiastic" people might get bored reading their posts, might click off seconds into reading the posts, or tell other people that the organization is "lazy" and needs to make it "fun" for people to read.
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At the same time, I think they should think about reaching to an even wider audience quicker, like schools, or cafeterias, hotels, restaurants, and marketing agencies, as well. I think they'd be able to get a larger, wider audience. It seems that they already have a very large audience that listens and knows where to look and when to look to find information about their international events like, Slow Cheese festival in Bra, Italy, or the Slow Meat event in Denver, Colorado, USA, or maybe even Terra Madre festival that changes location biennially.
Also, for me personally, I'd rather hear about the personal accounts of people who have been to the festivals, rather than hearing how much they've done in terms of statistics. They state how many countries their in, how many products they've saved, how many farms they've created in Africa, but I want to know about what it was like, the colors of the fruits and vegetables that they planted, the name of the farms, if they had fluffy sheep and goats running around, and the people they met while they were there. I think that would've been a lot more compelling for the audience to read about. Their rhetoric, instead of being very "corporate" and numerically evolved, I think needs to be more emotionally involved.
